Evaluation Glossary

Storytelling

A form of data collection obtained through interviews where the teller is asked to share their experience without interruption. The stories are succinct, evidence-based accounts of a particular outcome or change through depiction of the situation before and after that change.

Source

Mathison, S. (2005). Encyclopedia of Evaluation. Thousand Oaks, CA: Sage.

Related Terms

Anecdotal Evidence
Anecdotal Record
Most Significant Change Technique